First Move  ·  AI & Jobs  · 
Riding the wave — Wednesday morning, 15 July

Companies Reverse Course: The 'Great AI Layoff' Gives Way to the 'Great AI Rehire'.

This week, reports indicate about half of companies that replaced workers with AI are now rehiring at a higher cost, signaling a significant shift in the worker-AI dynamic.

ShareWhatsAppXLinkedIn

The story

Maor Shlomo, a former data-company CEO, offers a compelling example of leveraging AI for entrepreneurial success. In just four months, Shlomo independently built Base44, a software company, utilizing AI coding tools.

He managed the entire operation, even waking every few hours to monitor servers, demonstrating the lean operational model AI enables. This solo effort culminated in Wix acquiring his company for $80 million in June 2025. Shlomo's journey highlights how AI empowers individuals to create and scale ventures without large teams, shifting the focus to critical skills like creativity for AI prompts, skepticism for output validation, and continuous learning.

Tools worth a Saturday

Gemini (Free)

For Whom: Professionals within the Google ecosystem (Gmail, Docs, Calendar)

What To Try: Integrate it with your Google Workspace to manage data across services and use it as a personal assistant.

ClaudeFree (Free)

For Whom: Writers, researchers, and anyone working with words and ideas

What To Try: Utilize its strong writing quality and 'projects' feature to maintain context across multiple sessions without re-explaining.

Perplexity (Free Tier)

For Whom: Anyone needing fast, sourced research and information gathering

What To Try: Use it as a real-time web search replacement that synthesizes results and provides citations for accuracy.

Gamma (Free Tier, 400 AI credits)

For Whom: Professionals needing to create presentations quickly

What To Try: Describe your presentation topic in plain English and let it generate a full, visually coherent slide deck.

Microsoft Designer (Free)

For Whom: Content creators and marketers needing AI image generation

What To Try: Generate product photos, illustrations, or social media graphics from text descriptions.

Macro signals

Reporting + analyst voices: grounded via Google Search at publish time.